Advertising Rules
Version 2.3 of the Advertising Rules is now available for download
- Advertising Rules v 2.3 (2008-11-01 - present)
220 pages, 7.5MB
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You can also download the individual sections below
- Intro: Introduction and Definitions
pages 1-12, 180KB
Download PDF - Chapter 1: Interactive Television Programs, Promotional Competitions, Television Informercials, & Game-Shows
pages 13-61, 4.6MB
Download PDF - Chapter 2: Television & Cinema Advertisements
pages 62-104, 4.6MB
Download PDF - Chapter 3: Radio
pages 105-109, 124KB
Download PDF - Chapter 4: Newspaper Advertising
page 110-136, 1.4MB
Download PDF - Chapter 5: Magazines
pages 137-161, 1.6MB
Download PDF - Chapter 6: Content Booklets
pages 162-187, 1.4MB
Download PDF - Chapter 7: Outdoor Media
pages 188-191, 252KB
Download PDF - Chapter 8: Below the Line Marketing & Promotional Material
pages 192-194, 256KB
Download PDF - Chapter 9: Internet Web Sites
pages 195-215, 212KB
Download PDF - Chapter 10: Email Offers
page 216-217, 120KB
Download PDF - Chapter 11: SMS & MMS offers
pages 217-219, 120KB
Download PDF - Chapter 12: Subscription Service Reminder Messages
pages 220-221, 116KB
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Alternatively, the full document, and all sections in one compressed document
- Advertising Rules v 2.3 (2008-11-01 - present | full document and by chapter, 22MB)
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Older versions of the Advertising Rules can be downloaded from the archive page.